if that sounds like something you’d say then let me introduce you to your next smartphone. It’s called the New Signature Touch and it’s the latest luxury device from British brand Vertu. Competition is fierce in the smartphone world, but this 5.2-inch phone separates itself from the pack with a whopping price tag.
The New Signature Touch starts at £6,500, which roughly converts to $10,000 and AU$14,100. I’ll give you a moment to let that sink in. Ready? OK, on we go.
How do you even begin to justify such a vast sum of money for a phone? Well, the New Signature Touch makes use of luxury materials like Titanium in its body, it’s hand-wrapped in your choice of calf, lizard or alligator skin and its screen is made from a solid lump of super-strong 130-carat sapphire.
It’s not just about the design either as this phone is well-stocked with tech. Inside you’ll find an octa-core processor, the display has a full HD resolution and there’s a 21-megapixel, 4K-capable camera too. Mix in Vertu’s included concierge service, which lets you summon a lackey to do your bidding, and you’ve got yourself one hell of a phone.
Did I mention the price though?
The Vertu New Signature Touch will go on sale globally from mid-October. That only gives you a few weeks to start saving.
Design and display
Vertu hasn’t strayed too far from the design scheme it used for the Signature Touch. The front of the phone has an angular V-shape at the top, and the leather back curves around the bottom edge to meet the screen at the front. The leather makes it a chunky thing to hold, although it has a satisfying heft to it which feels reassuringly premium.
The owner of British luxury vertu phone maker Vertu signature touch has failed to rescue the company from bankruptcy after offering to pay creditors just 1.9 million ($2.4 million) of the firms 128 million debt. The result of this according to reports from The Financial Times and The Telegraph is that Vertu’s UK manufacturing operation will be shut down, leading to the loss of some 200 jobs.
Exiled businessman Murat Hakan Uzan bought the company in March after it had been sold and re-sold by a number of investment vehicles. Uzan, who was once a prominent businessman in his home country of Turkey, is currently living in Paris and will retain ownership of Vertu’s brand, technology, and design licenses. According to the FT, a person familiar with Uzan’s plans says he intends to resurrect the company in the future.
But even if the Vertu mobile brand can be rescued, it seems unlikely that the aspects that made the phone maker unique will return. The company’s UK operation was home to teams of skilled workers who assembled Vertu handsets using materials like ostrich leather, precious metals, and jewels. The resulting phones were technologically antiquated (they ran old version of Android using last year’s processors) but uniquely extravagant, with some handsets costing in excess of $30,000. Vertu also let customers talk to the individuals responsible for making their phone, and offered 24/7 concierge services as part of the handset’s price.
Vertu started life in 1998 and was originally part of Finnish phone giant Nokia. It was sold in 2012 to private equity company EQT, then in 2015 to Chinese company Godin Holdings. Hazan’s purchase of the firm in 2016 looks like it might be the last time the Vertu signature brand changes hands.
Vertu phone, the British firm that manufactures luxury vertu smartphone costing up to $52,000, is closing down. The news comes just four months after the company was purchased by businessman Murat Hakan Uzan, who was unable to save it from bankruptcy.
Vertu has been struggling for some time as the world’s wealthiest ditch luxury handsets coated in diamonds, gold, and alligator skin in favor of the iPhone. It has been sold and re-sold by a number of investment firms in recent years before ending up in the hands of Uzan, an exiled Turkish entrepreneur, back in March.
Uzan offered 1.9 million (approx. $2.4 million) to settle Vertu’s 128 million debt and rescue it from bankruptcy, but that wasn’t enough to appease the company’s creditors. As a result, Vertu’s manufacturing arm is closing down, but Uzan will retain its brand, technology, and design licenses.
Uzan invested $40 million in Chinese manufacturer TCL Communication just last month. The deal would have allowed Vertu to use TCL technologies in future smartphones. According to a report from The Financial Times, sources familiar with Uzan’s plans say he intends to resurrect the company and deliver more Vertu handsets in the future.
Sadly, this means the Vertu staff based at its manufacturing facility in Hampshire are now out of a job. The company has also suspended its concierge service, which gave Vertu handset owners 24-hour support but it promises that it’s coming back later this year.
We have taken the difficult decision to suspend our current Vertu services and focus on developing a completely new, next generation suite of services, exclusively for our customers, reads a notice on its website. We plan to launch these new services from September 2017 and update this page closer to the launch with further information. vertu signature touch is the latest model of vertu mobile.