Red F1 tornado Ferrari Limited Edition Vertu mobile phone debut

NOKIA’s sub-brand Vertu has no doubt become a symbol of luxury. Vertu’s mobile phone is not only expensive in terms of materials, gold, diamonds have been accustomed to not strange, but also often in different ways to launch a higher priced limited edition mobile phones. The cooperation and the world of Formula One racing F1 Vertu Limited is an important aspect of marketing, before it had to “silver”, “Indianapolis” and other well-known F1 track as the theme launched a limited edition mobile phone, and the latest Vertu mobile phone, the F1 tracks the most influential team – Ferrari attract attention.

Vertu’s latest Ferrari 1947 limited edition commemorative mobile phone

Red Ferrari has been the most popular F1 motor racing team. The team, which was founded in 1947, will celebrate the 60th anniversary this year, and this Ferrari limited version of Vertu mobile phone is born for this, and it will also limit 1947, in order to commemorate the birth of the fleet. In the mobile phone in front of the bottom, we can see a Ferrari LOGO, and the back of the fuselage, natural and ultimately Ferrari’s iconic red, but also in the battery compartment made of aluminum, and a Ferrari car brake pedal design.

Vertu’s latest Ferrari 1947 limited edition commemorative mobile phone

 

Vertu’s latest Ferrari 1947 limited edition commemorative mobile phone

Of course, like all of Vertu’s products, this mobile phone has the most luxurious material, but its function still meets the application of entry-level applications. According to reports, this “Ferrari 1947 limited edition” of the mobile phone will be listed in June this year, although the price has not been revealed, however, that only those who can afford to buy a Ferrari car can afford the nobility.

Vertu, the first luxury brand, sells up to $32000

In 2005, Vertu switched from an early flagship male high-end customer to a new pink phone, which was designed for women who had the power to carry Chanel pink tweed bags. The top half of the fuselage is famous

The pink cortex material made by fashion brand Crocodile is soft and delicate; the lower part is cold metal, two times more hard than stainless steel and lightweight Liquidmetal superalloy. The keyboard is light pink, pink light gentle is obviously shown in the dark and lovely.

Vertu is called “Rolls-Royce in the mobile phone industry”, which is the first brand of IT luxury goods. In 2002, NOKIA established the independent operation of Vertu mobile phone brand with the spirit of “first in the world”. The word “Latin” originally means “high quality, unique”. Among them, ultimate platinum Vertu mobile phone price is as high as 32000 dollars, the gold version of Vertu mobile phone price is 18500 dollars, even the cheapest Version (made from stainless steel) is also 4700 dollars.

This is a world that ordinary people can hardly imagine. NOKIA mobile phone technology backing Vertu, why dare to sell such a high price, what’s so special about it? Luxury Vertu mobile phone, from appearance to the material are called King style. A mobile phone to use the 18 gold, titanium metal, ceramic, resin and top leather, sapphire and other luxurious materials, designers make these different textures of materials and electronic components combined with each other, at least to maintain the frequency of use of millions of times. The concept of its design comes from the streamlined shape of F1 sports car. Machine surface display is made of high hardness sapphire crystal, the internal structure of titanium metal as the main material, not only hardness higher than steel four times, but also reducing the weight of a half, each star button of the contact point is added, with ruby production, highlighting the extraordinary status, more high durability. The general button can only withstand thousands of compressions, and it can run normally after millions of compressions.

FrankNuovo, the designer of NOKIA, was inspired by the design of jewelry and watches to make Vertu have a slender cuboid shape and a lively design key. The first generation of Vertu mobile phone Signature series, customers can choose platinum, gold and other expensive metal materials to make mobile phone shell. In 2004, Vertu launched the second generation Ascent series, began to use a new super alloy material, the former Liquidmetal super alloy is mainly used in sports and aerospace technology. The initial Vertu is cool tone, suitable for male successful people use. Pink Vertu for female customers in 2005 also belongs to the Ascent series.

Who’s buying Vertu? The extraordinary, famous and fabulously rich people? According to a senior executive of Vertu, its sales doubled every six months. In Asia, it is particularly popular with many customers. When Vertu launched a gold phone with China’s lunar new year, some wealthy Chinese businessmen in Taiwan took the golden phone instead of the ordinary gold during the Spring Festival, giving it to the family members. Many customers from mainland China will go to the flagship store in Hongkong to purchase.

As Vertu, vice president of Asia Pacific, is the sole female executive, SugunaMadhavan said in an interview: “some people still regard Vertu as a communication brand, but in fact, it is a luxury brand.” Vertu does have some interesting details about the original fashion luxury: handmade, rare, identity, personal services and so on.

Vertu from inside chip to button is inlaid by hand, not like mass mobile phone. This cell phone has more than 400 parts that are made entirely by hand, and each one uses the best materials. In the manufacturing process, 20 new patents are produced, and it is also a record. For more than 400 components, it takes 20 times more time to assemble than a cell phone with only 30 components. Each of the keys are through the complicated process, with high temperature and pressure will inject a mixture of stainless steel, in the model, the cooling slope will produce the keyboard; button is embedded in both jewel bearing, in order to use more feeling. Each part of Vertu by the world’s most prestigious Gold and platinum supplier made from precious materials to fine carving, without showing elegant chic.

Luxury mobile phone accessories are also quite level, are all carefully designed by the famous teacher. Accessories price from one thousand yuan to twenty thousand yuan, to buy a set of accessories to set off the mobile phone would need fifty thousand yuan.

Vertu also strives to be “timeless”, rather than as mobile phones as easily outdated. It can not take pictures, nor send MMS; but in addition to strong screen and body material to prolong the service time, the software also offers full upgrade space, to ensure that after a few years can still be timeless, not because of the advent of new technology, new products and tarnished by comparison.

SugunaMadhavan claims that Vertu is a brand new declaration of life. Do you want to exercise? Do you want to go to New York with your friends to watch baseball games? Would you like to know Monalisa’s latest offer? As long as the request, “Vertu housekeeper” will provide good service. With Vertu customers, anywhere in the Americas, Europe, Asia and the rest of the world, just by pressing a button on the phone, you can automatically connect to the company’s twenty-four hour service line in the uk. Customers have used Vertu, bought in Korea

Vertu CEO Watson welcomes Solarin to the luxury phone market

Israeli firm’s new 9,500 handset is to provide Vertu with true competition for the first time

Handset manufacturer Vertu hopes new entrant Sirin Labs will help boost awareness and drive sales in the luxury smartphone market.

Vertu replica, formerly owned by Nokia, has specialised in the luxury space since 1998 with stand- ard un-customised handset prices ranging between 9,500 and 23,000.

Israeli manufacturer Sirin unveiled its first device, the Solarin (below), earlier this month, with prices starting at 9,500 and direct competition to Vertu.

According to Vertu CEO Gordon Watson, who joined the company in February, Vertu has dominated the segment uncontested for more than 18 years, and welcomes the challenge.

It’s been disappointing that so many players have come into this space and left without contributing anything,Watson told Mobile News. Sirin is likely to have more staying power, add- ing more voice and credibility.

Best phone ever made

From the outset at least, Sirin LABS seems intent on making its mark.

Backed by a $72 million private investment, the Android run Solarin made its first appearance during a packed event in central London this month hosted by TV’s Countdown star Rachel Riley.

The manufacturer’s co-founder Moshe Hogeg, who was speaking on stage in the opening address, went as far to describe the handset as the best phone ever made thanks to its design and features, something it suggests its rivals compromise.

We love technology and we love to innovate,said Hogeg. We started Sirin Labs to push the buttons of technologies. We wanted to change the rules. We thought we should play the game backwards and shouldn’t let price determine the advance technologies that are available. We wanted quality, technology and security. Solarin in my opinion is the best phone ever made.

Privacy

The biggest USP for the Solarin is its military grade security C with the firm stating it would be largely targeted towards leading business decision makers and celebrities (Leonardo DiCaprio and Tom Hardy attended the launch, although played no part). The device was hailed as the most secure in existence today using software from Zimperium, protecting from threats carried over data, Proton Mail providing end-to-end encryption on emails. It also includes security from Kool Span, which provides end-to-end encryption on calls and texts which can be activated by sliding a switch found on the rear of the device.

Cyber attack fears

If you have money you put it in a bank, explained Hogeg. If you have jewellery you put it in a safe. But the most important asset today is information, it’s our privacy. That was our main focus.

Co-founder Tal Cohen, who joined Hogeg on stage, added: The target audience are business leaders, entrepreneurs, financial firm partners and basically people who have a lot of confidential information and have a lot of communication needs.

Cyber-attacks are endemic across the globe. This trend is on the increase. Just one attack can severely harm reputations and finances. Solarin is pioneering new, uncompromising privacy measures to provide customers with greater confidence and the reassurance necessary to handle business-critical information.

Features

On top of the security functions, Sirin also claims the phone has an additional number of world- leading features. This includes a 23.8 megapixel camera on the rear, four-tone flash, front-facing flash and a 5.5-inch Gorilla Glass 4 2K screen. Gorilla Glass manufactures screens designed to be more durable than conventional phone displays.

It also has three-bass boosted speakers linked to a smart amplifier. According to the manufacturer, this delivers state-of-the-art sound that maximises volume but controls distortion that might otherwise ruin overall sound quality. Other notable features include a 4,000mAh battery and a Qualcomm Snapdragon 810 processor. It is IP54 level certified, meaning it’s both dust and waterproof.

Cohen concluded: We can offer them tomorrow’s technology, today. Cost doesn’t influence our decision making; optimal functionality and quality do.

The handset is available both online and in-store at Sirin Labs Mayfair store from June 1. Harrods and Selfridges will both stock the device from June 30.

Vertu Unveils Luxury, Android Smartphone on sale

Luxury phone maker Vertu is embracing Google’s Android operating system – for the low price of $10,000.

The company this week unveiled the Vertu Ti, a phone that will abandon the Symbian OS upon which Vertu has relied thus far in favor of Android. But even for $10,000, you won’t get the most recent version of Android. The Vertu Ti will run Android 4.0 Ice Cream Sandwich rather than Jelly Bean.

“Vertu Ti is our most significant product for a decade. Android 4.0 delivers a proven and intuitive environment for users while the design and craftsmanship of the handset remain uniquely Vertu,” Perry Oosting, Vertu president, and CEO said in a statement. “Vertu has pioneered and led the luxury mobile phone sector since we began in the late 90s and the great depth of our knowledge and experience can be seen in Vertu Ti.”

Vertu posted a video (below) of the new device on its Facebook page. It touted the “flawless optical quality of the sapphire crystal screen,” as well as “the lightness of the titanium casing,” which provides “strength without compromise.”
The Vertu Ti includes musical punctuation from the London Symphony Orchestra, while the audio was developed in collaboration with Bang & Olufsen.

A new Vertu key, meanwhile, provides access to “our unique curated services.” A screenshot showed screens for Life, Concierge, and Certainty before flashing to a welcome screen that showed the phone’s owner options for the Kee Club in Hong Kong and Apollo Premiere at the Bolshoi in Moscow. Presumably, the Vertu Ti will operate as your own personal butler – with some suggestions that are a bit more high-brow than the neighborhood dive bar.

The Vertu Ti includes a 3.7-inch WVGA display, an 8-megapixel rear-facing camera, and 1.3-megapixel front-facing one. There is 64GB of internal memory, and Vertu promised up to 7.2 hours of talk time.

The phone ships with a leather slipcase, chargers for the car and wall, data cables, a portable power pack, wired stereo headset, Micro and Nano SIM adapters, an “authenticity card,” and more.

With the Vertu Ti – which was handmade in England, the company said – “nothing will ever feel the same,” Vertu concluded.

Vertu was previously owned by Nokia, but the Finnish phone maker sold Vertu to EQT VI, a European private equity firm, in June 2012. Nokia has also been shifting away from Symbian, which has seen its global market share dwindle in recent months.

Vertu Ti is the company’s first Android smartphone

The Vertu Ti is the first truly new phone model Vertu has to present after they parted ways with Nokia. It’s also their first Android smartphone.

And Vertu has done a nice job in making sure the specs are as up-to-date as possible. There is a dual-core 1.7Ghz CPU, 1GB RAM and 64GB of built-in storage. It’s got an 8MP camera capable of recording 1080p video plus a 1.3MP front camera. Software-wise, it makes use of Android 4.0 ICS with a custom UI.

At 3.7-inches the WVGA display on the front is not as big as on the recent super-phones but Vertu claims these are the biggest sapphire crystal glass panels they’ve built. The body is made out of Grade 5 titanium, and there is a set of stereo speakers, tuned in collaboration with Bang&Olufsen.

The body of the phone consists of 184 individual parts and each unit has been built by a single one of the company’s craftsmen in England. The side key on the left-hand side has a V-shaped in-set ruby to highlight the brand’s traditional design language.

The company is keen on touting the rigidity of their new smartphone and claims it’s got a body that’s 5 times stronger than the competition and a screen that’s 4 times harder to scratch

Vertu launches Signature Touch for Bentley

vertu bentley

Luxury mobile brand, Vertu, has launched the Signature Touch for Bentley, a smartphone inspired by the brands’ long-term partnership.

According to Vertu, it entails a Bentley app that provides customers with exclusive content, tailored events, VIP access and features that integrate it with any Bentley car.

It also boasts Beluga and Hotspur Bentley leather, Hotspur stitching, knurled side keys, a pillow rail, sound bar and 3D Bentley logo.

Vertu’s newest creation is based on the brand’s highest performing smartphone, Signature Touch.

Besides its usual portfolio of services, including Dedicated Concierge, Vertu LIFE, and Vertu CERTAINTY, the phone features the Dolby® Digital Plus virtual surround sound and Android 5.1 Lollipop software.

In addition, it features the new Lost Phone service, which allows owners to remotely lock and wipe the phone if it’s lost or stolen.

Vertu and Bentley have previously collaborated on two phones, including Vertu Signature S for Bentley.

compare to iphone 8, Vertu signature touch is the real luxury phone

While swiping away at the all-new Signature Touch, CEO Middle East sat down with Hutch Hutchinson, Head of Design at Vertu, to ask what makes technology a luxury

The world is awash with smartphones at the moment, with more on the way. Seemingly every month we get a new ‘flagship’ device, either from the mainstream tech companies or the smaller firms in China. What makes Vertu different?

We set off on a mission back in the 90s – back when nobody used the word luxury. We wanted to make a better phone. So we asked ourselves, ‘If money was no object, what would we do’. We were at Nokia at the time, and that question had never been asked. Price is very important because phones are in a very competitive market. But even today, that question remains at the core of what we do. We build phones using some very exotic materials at very high price points. We do crazy one-offs for people if they want, and even adding precious stones if needed. And of course, you can’t scratch our screens as they are solid sapphire.

The stigma surrounding Vertu is that it produces expensive, luxury mobiles. But that they aren’t very functional…

That’s not the case. For example, we have an optical image processor in the new Signature Touch. We have four gigabytes of RAM, and a dedicated image processing chip – this actually comes directly out of professional SLR cameras. It takes 21-megapixel photos. More importantly, we have it loaded with an extra-large battery. That’s the thing, more horsepower equals more fuel consumption. You don’t want to have to charge your phone every few hours.

Everyone uses the world luxury these days, it’s overused. Many people see an iPhone as a luxury smartphone.

If you asked people what a luxury phone was in this region, there is a very high awareness of Vertu. But most of the world would still say an iPhone.

So you agree?

A great example between us and them is our most expensive component. The sapphire screen. It’s there for a very good reason, it protects the screen. Now, our friends at Apple attempted to produce sapphire with a company called GT Advanced Systems. It was a horror story. They failed miserably. Now Apple has gone back to glass.

What are the benefits of having a sapphire screen?

People think it’s just posh glass. It isn’t. Saying that is like comparing custard and steel. If you are talking substances, sapphire is the second hardest thing on the planet after diamonds. It’s not found, it’s grown. You take a little seed crystal and put it into a blast furnace that’s running at 2000-degrees centigrade. Then you drop aluminum oxide on over it, and slowly it grows. It takes a long time. Two weeks per screen at least. Then you have to cut it, grind it down, and polish it, all using diamonds. Just a single screen has a six-month lead time from ordering it to receiving it. But the results are incredibly scratch-resistant. Actually, it is five times stronger than glass.

It’s very light.

That’s the magnesium shell. It’s incredibly light. Now, you can cast magnesium – that is pouring it into a mold – but this can make it brittle. Instead, we machine the phone out of a solid lump. Again, this goes back to the ethos of the brand, ‘what if money were no object’.

Does that philosophy extend to how the phone works, as well?

We have done quite a lot to improve the audio. I know that a smartphone is essentially a small computer that you talk into, but to this day it’s really annoying when you can’t hear what people are saying on both ends. We actually spent a long time talking to some ex-Bowers & Wilkins sound technicians, to create a parabolic meshing with a titanium net. This means three times the amount of sound but done in a way that keeps the speakers safe.

There’s no doubt that the build-quality of Vertu has always been noteworthy. But again, the stigma is that they don’t really work too well.

No, I absolutely agree with the commentary. We had a great time building on what was essentially Nokia’s platform. They were phones that were phones. They lasted five days on a single charge. We still make phones based on that, and they still sell. After that, we moved on to the smart Symbian platform and then had a bumpy transition to Android. Hardware was mismatched to software, power consumption was out of control, and many manufacturers had these problems. But with the launch of the latest Android, it got a lot slicker. The hardware just works, seamlessly, with all the functionality of any Android device out there.

How do you translate the luxury aspects of the phone’s exterior, with the interface that many people have to use daily?

Over the years I have carried out many different workshops with some highly-paid consultants on how to design a luxury user interface. I have finally, after many years, come to the conclusion that there is no such thing. The only good interface is an understandable one. Many companies took android and make it their own, breaking it in the process. We actually spend more time on apps, like the clock for example.

That’s fitting given that Vertu is probably more akin to a watch than a smartphone.

It makes sense that way. We use an analog clock face, which is a bit dated if I am honest. But when you think about it, it lets you see 12-hours into the future at any given moment. We have utilized this, so calendar notifications pop up. It’s a more elegant solution, which is what we’re all about. Putting high-end luxury with the new technology, and doing so in style.

Vertu liquidators set to repay staff and plug £500k pension gap

Liquidators of Vertu, the manufacturer of luxury mobiles, have recovered enough funds to pay the majority of employees’ preferential creditor claims – and replenish a large part of a £500,000 hole in their pensions.

Vertu’s jewel and gold-encrusted phones retailed at up to £145,000

Adam Harris and Kevin Goldfarb of the insolvency practice Griffins were last months appointed joint liquidators of Vertu, which sold luxury phones retailing at up to £145,000 each to the super-rich.

After a period in which Vertu’s sales plunged and debts spiraled, talks began for a pre-pack administration to save the business. After the negotiations broke down, Harris and Goldfarb were appointed on July 12.

Since their appointment the liquidators have been looking to maximise the value of Vertu’s assets to recover debts for creditors.

Among the creditors owed the biggest amounts were the 178 staff, who were left with £460,000 in unpaid wages at the time Vertu entered liquidation. Vertu also had a £519,000 deficit in its pension fund contributions and the company collapsed with total debts of around £40m.

The liquidators however raised more than £1.5m in cash during August by selling the company’s assets through an auction with Kent-based GJ Wisdom & Co.

Harris, a partner at Griffins, said: “The successful auction of the company’s assets raised in excess of £1.5m which not only ensures that a significant proportion of the former employees’ preferential claims can be satisfied but also reimburses the National Insurance Fund to the extent that it has covered these liabilities.”

The National Insurance Fund pays out to staff who claim for unpaid wages and other related liabilities when their employer enters insolvency and in the case of Vertu, is set to be reimbursed by the liquidators.

Now the liquidators will look into the conduct of the former owners and directors.

Harris added: “We shall now continue our investigation into the reasons behind the demise of the company.”

Since taking over the company’s affairs, the liquidators have discovered that staff pension contributions were deducted from salaries but not paid over to the pension providers since March this year.

Before liquidation, the company was under the control of Turkish tycoon Hakan Murat Uzan.

Uzan acquired the company from Hong Kong-based Godin Holdings, which had previously acquired Vertu in 2015, from the private equity group EQT.

Vertu’s range of high-end handsets was made with alligator skin, sapphire crystal screens and ruby touch keys. Prices for the mobiles ranged from £11,000 to its premium model; the Signature Clous de Paris Red Gold, which featured 18 karats red gold along with black sapphire keys, and a £39,100 price tag.

The most expensive Vertu phone was sold for around £300,000 to a Chinese buyer.

Vertu posh smartphone is probably more powerful than yours

  • Moving on to cameras, the main image has been upgraded to a 21-megapixel resolution with f/2.2 aperture (though f/2.0 la Moto X Pure Edition would be better), a dual-tone LED flash, phase detection autofocus, and 4K video recording. The front-facing camera, on the other hand, is stuck with the same old 2.1-megapixel resolution, so hopefully, there’s at least some improvement in image quality. To our surprise, gone is the Hasselblad partnership, but Vertu has since recruited ArcSoft to focus on the camera’s software. We’ll just have to wait and see if the results are any good.

    The most noticeable design change is on the phone’s back plate, where you can twist the round latch to flip open the new “dramatic” gull-wing doors to access the Nano SIM slot and microSD slot. As before, under the right flap, you’ll find the laser-etched signature of the craftsman who was solely responsible for your handmade device back in Church Crookham, England. There’s also space in other parts of the back plate for personal engraving because if you’re paying so much for a smartphone, you might as well make it truly yours, right?

  • we haven’t forgotten the most important element of Vertu phones: services. With the new Signature Touch, Vertu’s “Dedicated Concierge” — a service that provides a single point of contact to act as your personal assistant — is now complimentary for 18 months instead of just 12. According to Pogliani, this feature has proven to be a big driver for customer loyalty and likeness to repurchase a Vertu replica handset, especially since he drastically improved the relevance, quality, frequency and number of privileges offered to his customers over the last two years. Other features such as encrypted communication by Silent Circle and global WiFi access by iPad are still included.

    “With a growing global appreciation and understanding of the term ‘luxury tech’, the opportunities ahead of us are many,” the exec added.

    The new Signature Touch will be available globally from mid-October, with prices ranging from 6,500 (about $9,900) all the way to 13,700 (about $20,900), depending on your combination of colors and materials:Jet Calf, Garnet Calf, Grape Lizard, Pure Jet Lizard, Jet Alligator, Pure Navy Alligator, Clous de Paris Alligator and Pure Jet Red Gold.

Here’s how you make the world’s most expensive phone

vertu maker
Vertu started life in the late 1990s as an indulgence for Nokia’s designers. Led by Frank Nuovo, the group set out to explore what a phone could look and feel like if its design was unconstrained by budgetary concerns. What if you could use all the best materials and most expensive manufacturing processes, what sort of phone would you end up with? Given free reign to experiment within the then-resplendent Nokia, Vertu gradually evolved into its own division, with a name, logo, and brand identity that grew to be synonymous with overt demonstrations of wealth.

Last year, Vertu replica gained its independence from Nokia after being purchased by a private equity group and quickly moved to Android as its platform of choice. It is now the most exclusive Android OEM around, offering handsets that cost at least four figures in whatever currency you care to buy them. Still, the way the company conducts its business hasn’t really changed from the start. One single manufacturing facility on the outskirts of London handles every Vertu order, with the entire team of designers, engineers, and assembles all working under the same roof.

The central tenet of Vertu design also remains unaltered. “If you want to stand out, that’s what it was built for,” says Hutch Hutchinson, the company’s chief of design, as he points to the $15,000 Signature handset. It’s an unapologetic luxury item, one which turns its Nokia Series 40 software and anachronistic number pad into an asset, demonstrating through them that the owner of the phone doesn’t need modern technology, he most likely has people doing those jobs for him. And yet, Vertu is also looking to the future with the introduction of two Android phones this year that usher in touchscreens, the Google Play Store, and many other modern smartphone amenities. The company is eager to appeal to women as well as men, and it’s extending its range to accommodate a younger customer too.

Being a luxury mobile-phone brand presents some unique challenges for Vertu. Whereas the luxury industry “moves at a very slow and considered pace,” says the company’s head of PR Jon Stanley, the exact opposite is true of smartphone manufacturing. By the time you’re fully up to date with both components and software, there’s already the next iteration waiting in the wings. Vertu will never actively compete in the specs race, but it recognizes the need to match the basic building blocks of its contemporary competition.

Here’s a look at what Vertu does with those components once it gets them inside its Church Crookham HQ.